A certain amount of branding and curation goes into our online personas, which inform others on our opinions, careers, ideas, and how we view the world. Given that reality, we’re all unofficially marketers. Learning how to think and operate like a marketer is important, no matter what your personality or your career path.
You’ll Learn to Listen
Marketers are constantly listening, looking for ways to maximize opportunities, create relationships, and connect to people. Listening as a marketer is an active process. By being trained in customer analysis, focus groups, and audience alignment, you’ll start to learn how to really listen to what your stakeholders want.
You’ll Make Better Decisions
Marketing professionals have high levels of audience insight, thanks to technical developments like Google Analytics. A huge part of marketing means interpreting that data to understand and target the right segments of an audience. Knowing how to find and interpret data about your stakeholders means that you’ll better understand your business. You’ll also get in the habit of honing in on the numbers and insights that are most important.
You’ll Gain Tact
Good marketers learn how to gain insight into different personality types and take different approaches for engaging with them, based on their interests. They learn how to be tactful. Knowing how to read people and understand their needs and wants will help you communicate effectively with managers, team members, and direct reports alike.
You’ll Become More Aware
Marketers have to be aware of what’s going on in their industries. No matter what industry you operate in, learning to check in with your surroundings can only help you. While it’s tempting to get bogged down in the details of your specific position, training yourself to focus on the bigger picture will help you do better in that role. You’ll end up getting interested in a lot that’s going on around you, which makes you a more interesting person all around.