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Boeing Enlists Hollywood to Make Engineering Cool

August 2, 2010 | By Rachael King |

With U.S. technologists retiring—and security clearances needed for many aerospace jobs—can America’s youth be persuaded to take up tech?

On the TV show NCIS, actress Pauley Perrette plays quirky, über-smart forensic specialist Abby Sciuto. As part of the Naval Criminal Investigative Service, the tattooed, well-educated goth uses her expertise in hacking, ballistics, and DNA analysis to solve murders and other crimes that involve the U.S. Navy and Marine Corps.

In a public service announcement shot in July, Perrette takes on a different—and possibly more challenging—role. On behalf of the nonprofit Entertainment Industries Council, Perrette encourages students to pursue careers in the fields of science, engineering, and technology.

There’s a pressing need for young people in the U.S. to consider careers in science and technology, particularly in aerospace, says Marion Blakey, chief executive officer of the Aerospace Industries Assn. A high percentage of the industry’s workforce is nearing retirement and many of the jobs that will need to be filled are in engineering..

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